Professional coaching
At scale.
The operating system for the gym. Turn your smartphone into an intelligent biomechanical coach. No hardware required. Zero manual input.
Base telemetry
Free
Essential logging. Basic detection and automated rep counting.
- check_circle Passive exercise detection
- check_circle Automated rep counting
- remove Real-time form correction
- remove Muscle activation mapping
Full activation
£7.50 - £15
/ mo
The complete coaching loop — sub-degree joint tracking and mid-rep correction.
- check_circle Mid-rep visual form correction
- check_circle Real-time muscle activation mapping
- check_circle Longitudinal performance trends
- check_circle Full activation history analytics
Market inefficiency analysis
Comparing acquisition cost and coaching depth.
Live comparison
Platform
Cost vector
Limitations
TrueForm
£7.50–15 / mo
Passive detection plus mid-rep cues. Runs on-device. Any gym with a smartphone.
Personal trainer
£40–150 / session
Absent for most training. Scheduling friction. High recurring cost when scaled.
Peloton / Tonal
£2,000+ upfront
Hardware-locked. Not built for ad hoc commercial floor training.
Phase 4 roadmap
Enterprise & infrastructure
Licensing partnerships for gyms, clinicians, platforms, and benefits programs that want deterministic coaching intelligence without bespoke hardware fleets.